Category Archives: Video

Photo Books 101: Book Terminology

In our interactions with various photography & design communities, we’ve noticed that not everyone is on the same page (book joke intended!) regarding the various parts of press book. Watch this video to see the standard teminology we use regarding end sheets, fly sheets, and how to count a page vs. a sheet or spread.

As always, let us know if you have any questions or if you have a video you’d like to see next!

Senior Trends with Kevin Focht

Expert photographer Kevin Focht shares his insights on selling high school senior packages & delighting his clients by keeping up on current trends. Watch as Kevin talks about why he uses SharedInk books as part of his package, how he uses studio samples to upsell his clients, and how he keeps up with what’s cool to cater to his clients.

Many of Kevin’s ideas are also useful for weddings and family portrait sessions.

By watching the video you will learn how to:

  • communicate with today’s seniors
  • deal with the “I just want digital files” issue
  • use studio samples to upsell your clients
  • and more!
You can check out Kevin’s left turn seniors web site to see how he markets his senior business. For more great tips from Kevin, check out The Creative Orange.
As Kevin explains, you sell what you show. We always offer 33% off studio samples. Just contact us when placing your order.

 

The Ten Minute Portrait Album

Have you ever wanted to enhance your portrait session revenues, but the album design process seems overwhelming? Are you looking for an easy way to enhance your portrait package?

Creating an album doesn’t need to be a huge undertaking. Of course we love making big, tricked out, all the bells and whistles metal-cover books with a photographers heart poured into every page, but sometimes a nice, simple, inexpensive professional quality book that shows off your photos can help differentiate your portrait packages and increase your profits.

We’ve created a quick video tutorial with how Eric (our customer advocate) likes to create portrait books in less than 10 minutes using Photoshop and Adobe Bridge.

In this video you will learn how to design and order a portrait album in less than 10 minutes!

Don’t forget that studio samples sell themselves. Take advantage of our 33% studio sample discount program. Have any questions? Let us know!