Trade Show Tips

We had a great time at both Imaging USA in New Orleans and WPPI in Las Vegas. Aside from getting to show the work we take pride in, another valuable part of going to trade shows is hearing the awesome ideas other photographers share with us throughout each expo.

Here are some of our favorite tips from people we met:

  • Many Seniors are using their portrait books as a signature book. Leave blank space in the portrait book so friends can sign the books like a yearbook or wedding guest book.
  • Launch an email campaign promoting books, calendars, or other products a couple of months before the holidays. It’s a great opportunity to get follow up orders from customers from throughout the year, and time it right and they’ll thank you for the gift ideas.
  • Instead of offering every book size, paper choice, and cover option, choose 2 or 3 to offer your customer. Making all your products similar will cut down on your design time and with narrower choices, your client will be able to make decisions faster.
  • Instead of meeting clients in your studio or in public (like in a coffee shop), have your initial meeting in their home. You’ll be able to get a feel for their style and personality.
  • Brand the back cover and last page of every book you design. Include your website URL. You never know when a potential client may be leafing through a wedding album or portrait book.
  • Instead of naming your photo packages something like “Basic, Standard, & Premium”, try something alternative like “New York, Milan, & Paris”. This way, all your clients feel like their getting a great packages- not something they have to “settle” for because of a smaller budget.

We are so happy to have had to opportunity to meet many of you at the shows. Want to brainstorm further ways to integrate photo books into the solution you offer your customers? We’re always happy to help.